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Alex Johnson

UX Designer
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Ishimoto Blog:

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Inland to Coast
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Resources for Environmental Photography Theory
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Everything You Need to Know About 360 Degree Video

March 16, 2018

Not only is the content fun, engaging and highly marketable, it also accrues a ton of data in the course of the viewing experience. 

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Making the Case For Creativity in a Cookie Cutter World

March 16, 2018

The best films tell original stories that inspire engagement, understanding and action.

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At Casual Academy, Hands-On Experience For Teens Yields Meaningful Benefits For Charities

March 16, 2018

Breaking into the hyper-competitive media industry is difficult regardless of one’s circumstances, but young people from disadvantaged backgrounds have an especially challenging road ahead of them. 

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Revolutionize Your Employer Branding Efforts In These 10 Tangible Ways

March 16, 2018

To embark on an employer branding effort is to put your best face forward — and your company’s face has never looked better than on film.

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With Video As A Medium, Marriott's Employer Branding Efforts Take Flight

March 16, 2018

Deft use of mixed media marketing allowed the company to become, in their own words, “a broadcaster.”

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4 Benefits Of Using Video As A Medium For Corporate Recruitment

March 16, 2018

A short, quippy, creative video is the perfect vessel with which to deliver this message

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7 Brands that have Mastered the Viral Video Campaign

March 14, 2018

Mastering the art of the viral video will lead to greater exposure for your brand’s unique story — take a cue from these 7 successful brands.

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In Vibrant Color: 4 Signs that Animation is Right for Your Brand's Video Campaign

March 14, 2018

Using an animated video to campaign for your brand opens up a vast, vibrant world of possibilities for engagement and growth.

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Conjuring a Crystal Clear Editorial Voice for Your Brand

March 14, 2018

Your brand on day 1,001 isn’t the same as it was on day 1, so don’t try to recapture the magic you think may have been lost.

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The Rise of the Chicken-Sized Horse: Why Quantity is as Important as Quality in the Age-Old Content Debate

March 14, 2018

The old idea of a monolithic, totemic “horse-sized chicken piece” as the clucking key to brand establishment is fast giving way to the thundering hooves of a hundred (or several thousand) chicken-sized horses.

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If It Acts Like a Duck, It is a Duck: Why Corporate Authenticity is Essential in a Transparent World

March 14, 2018

Transparency goes hand-in-hand with accountability, and being accountable is a great way to build trust, both personally and professionally.

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Brands Taking a Stand: The Future of Employer Branding in the Age of Activism

March 14, 2018

Uber suffered the consequences of its apathy: not only did the company become an object of derision amid accusations of strike-breaking, it also suffered a tangible loss in market share and an irreparable blow to its employer brand image.

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A Brand Hero Is Born: 'See the Advantage' of FactSet's Collaboration with Casual Films

March 14, 2018

Storytelling is the core of our work and, to properly tell a brand’s story, we pride ourselves on being able to maintain a steady sense of both internal voices and global pulses.

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