Not only is the content fun, engaging and highly marketable, it also accrues a ton of data in the course of the viewing experience.
Read MoreMaking the Case For Creativity in a Cookie Cutter World
The best films tell original stories that inspire engagement, understanding and action.
Read MoreAt Casual Academy, Hands-On Experience For Teens Yields Meaningful Benefits For Charities
Breaking into the hyper-competitive media industry is difficult regardless of one’s circumstances, but young people from disadvantaged backgrounds have an especially challenging road ahead of them.
Read MoreRevolutionize Your Employer Branding Efforts In These 10 Tangible Ways
To embark on an employer branding effort is to put your best face forward — and your company’s face has never looked better than on film.
Read MoreWith Video As A Medium, Marriott's Employer Branding Efforts Take Flight
Deft use of mixed media marketing allowed the company to become, in their own words, “a broadcaster.”
Read More4 Benefits Of Using Video As A Medium For Corporate Recruitment
A short, quippy, creative video is the perfect vessel with which to deliver this message
Read More7 Brands that have Mastered the Viral Video Campaign
Mastering the art of the viral video will lead to greater exposure for your brand’s unique story — take a cue from these 7 successful brands.
Read MoreIn Vibrant Color: 4 Signs that Animation is Right for Your Brand's Video Campaign
Using an animated video to campaign for your brand opens up a vast, vibrant world of possibilities for engagement and growth.
Read MoreConjuring a Crystal Clear Editorial Voice for Your Brand
Your brand on day 1,001 isn’t the same as it was on day 1, so don’t try to recapture the magic you think may have been lost.
Read MoreThe Rise of the Chicken-Sized Horse: Why Quantity is as Important as Quality in the Age-Old Content Debate
The old idea of a monolithic, totemic “horse-sized chicken piece” as the clucking key to brand establishment is fast giving way to the thundering hooves of a hundred (or several thousand) chicken-sized horses.
Read MoreIf It Acts Like a Duck, It is a Duck: Why Corporate Authenticity is Essential in a Transparent World
Transparency goes hand-in-hand with accountability, and being accountable is a great way to build trust, both personally and professionally.
Read MoreBrands Taking a Stand: The Future of Employer Branding in the Age of Activism
Uber suffered the consequences of its apathy: not only did the company become an object of derision amid accusations of strike-breaking, it also suffered a tangible loss in market share and an irreparable blow to its employer brand image.
Read MoreA Brand Hero Is Born: 'See the Advantage' of FactSet's Collaboration with Casual Films
Storytelling is the core of our work and, to properly tell a brand’s story, we pride ourselves on being able to maintain a steady sense of both internal voices and global pulses.
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